I do think that it is entirely possible for an SEO and client to work out a pay for performance pricing structure that is fair to both. Logistically Joe Flacco Inverted Jersey , though the tracking involved to this would add additional layers to the total process of ranking and reporting. If both the SEO and the client are willing to take that on and set parameters that are agreeable between them then by all means a fair agreement can be reached.
Personally, I would not price SEO services based on performance unless I was given 100% control over the client's website, something very few clients are willing to hand over, and rightfully so. (This is a lesson I learned the hard way, more than once.)
I love analogies Von Miller Inverted Jersey , so I'll provide one here: Providing SEO services based on performance (without 100% site control) is akin to a dietician asking to be paid based on the amount of weight lost by a client they are consulting. The dietician may set the plan, medications, workout schedule and menu for their client, however if the client sneaks Big Macs and Ice cream on the side, lounges on the couch instead of getting on the treadmill John Elway Inverted Jersey , or adds a few extra high-carb foods into their meals, then the client is not likely to lose much, if any, weight.
If the dietician was able to monitor the client 24 hours a day and ensure that the plan was being followed explicitly, then (and only then) Dre'Mont Jones Jersey , real success can be assured and a pay for performance pricing model would be work.
In the SEO business, there is a lot that can be done to a client's site that is likely to gain them success. However, even in the best of circumstances limitations to what can be performed on a site are inevitable. Does the SEO have free range over the entire site or just a few pages? Do they have permission to re-design the site, reword content significantly or change the navigational structure? Can the SEO dictate to the client how they should answer their phone or respond to email inquiries?
These are all important issues that lend directly to the sales conversion ratio achieved.
Another issues with pay for performance is tracking. Does the SEO have complete access to all sales statistics, including costs Drew Lock Jersey , profits and overhead? If payment model is based on profits, rather than just sales, does the SEO have a say in how the client spends hisher revenue? Does the SEO also have a say in regard to pricing? This, too, can have a great effect on conversions.
Beyond that is the issue of timetables. If the SEO does a fantastic job of increasing the clients sales and profits Dalton Risner Jersey , can the client at any time fire the SEO to start hoarding all the additional profits for themselves? A pay for performance would only be fair if the SEO was guaranteed to receive the benefits of their optimization efforts for up to 12 months AFTER they had been released by the client. After all, good SEO does have long-ranging effects, and not just on top rankings.
Once a client is performing well on search engines, many other things begin to happen naturally, that would not have happened before. The most obvious is obtaining natural links from other websites. Now that the site is known andor popular Noah Fant Jersey , thanks to the work of the SEO, the snowball that the SEO had started continues to roll, and therefore the SEO should rightfully reap those benefits.
I don't think it is impossible for an SEO to charge based on performance, and I admire those that do. There are many other pricing models that can be considered outside of what I laid out above, which some SEOs utilize. For me Royce Freeman Jersey , however, without 100% control of the site I don't see a workable pay for performance pricing model that is satisfactory. There is just too much that can go wrong with a campaign if the SEOs hands get tied in any way.
Most web designers and web design companies will try to convince you that if you want your business to have the best site possible that you MUST have a flash site. Flash, for those of you who are newbies, is a software program that can create really cool special effects and animations. You can either have flash elements embedded in your website or you can have your entire website done in flash.
Now I will be the first to tell you that Flash can make a site look pretty cool, but if you are actually trying to make some money from your online business that using flash is a BIG no-no. Here's why.
1. Too Much Time It takes way too much time to download an all flash website. Even though broadband and DSL users are growing there are still too many people that are still on dial up to rely on using an all flash site.
Your potential customers will get ticked off at waiting an hour to download your beautiful website and will leave to go to the next one.
A lot of times Courtland Sutton Jersey , designers will say that they can fix the download problem by making smaller portions or chunks of the main site. So instead of having to wait for just one huge file, you now have to wait for a huge file every time you click on a button to go to another part of the site.
It does not fix the problem at all. Your customers are still gonna get ticked after they click on your product button and then realize they have to wait another 8 minutes to download that page too.
2. Annoying Intro I see a lot of websites that have these flash designed intros. The concept is to have a really cool looking intro to the company or product before launching the main website.
First of all, I have seen some really pathetic attempts at flash intros. If you can't design a good one you should definitely not try at all.
Second, most people search for the skip intro button and just click past it anyway. Or if you don't have a skip intro button, they just leave your website all together because they don't want to watch your useless and annoying intro.